PENNIE / tax season activation campaign

For the 2022 tax season, Pennie created a shortcut for Pennsylvanians to sign up for health insurance, and our job was to let people know about it. It's simple. Just check the box on your Pennsylvania tax return and you'll be on the "Path to Pennie." Get a jump start on finding health coverage through Pennie. And feel better about doing your taxes. It's a win-win.