ERICA REED / copywriter

HUMANS, ANIMALS, ROBOTS: LEND ME YOUR EYEBALLS

Hi, I’m a seasoned copywriter, creative lead, idea woman and all-around creative brain. I'm also far too curious for my own good, which comes in pretty handy in this line of work.

As a word nerd, I'm also slightly obsessed with storytelling. Give me a problem to be solved and I'll come up with a big idea, followed by an equally compelling campaign.

In some circles, people know me as a baker. So, whether you want me to bake up an unforgettable campaign or cupcake, I'm your gal. Now, for a few lesser-known things about me …

I’M A NERDASAURUS REX

I go to game conferences. To play with dinosaurs and hang out with lots of amazing nerds. Or to play games with nerds and hang out with dinosaurs. Take your pick.

BAKING CUPCAKES FOR A CAUSE

Thanks to a tweet gone viral, I created a community cupcake competition to benefit a local food bank. I kept this annual event going for 11 years in a row, until the pandemic brought it to a screeching halt. With about 200-300 guests per event and tens of thousands of dollars raised, I built up quite a following and also graced a morning show or two.

TRIKES ARE FOR COPYWRITERS

I’ve been known to race tricycles. Alongside a team of coworkers. All in the name of charity.

MEET ME AT THE BAR

I lift like a girl. And by that I mean I can deadlift more than my body weight.

JEM OR HOLOGRAM?

Sometimes, I’m truly outrageous. IYKYK

P.S. Jem’s alter ego was Jerrica, which is awfully close to Erica. Coincidence? I think not.