ERICA REED / copywriter

PARAQEET / microchip shortage blog post


Paraqeet is a tool that allows you to search Twitter handles, hashtags and keywords to visualize conversations taking place. For this post, the goal was to use it for the purposes of seeing what people are saying about the microchip shortage. This social analysis allowed us to understand who the influencers were in this Twitter conversation.

Examining the microchip shortage through a Paraqeet lens

Thanks to the global pandemic, supply, demand and distribution are completely out of whack. We’ve all witnessed this — most famously with last year’s toilet paper shortage. And even as the world is starting to reopen, we keep uncovering more industries that have been gravely affected by COVID-19. That includes the microchip industry.

The unforeseen microchip shortage is especially sobering because of how much our society relies on these tiny silicon wafers. Computer chips are used in countless products — from cars and smartphones to washing machines and video game systems — so, naturally, all of these industries are affected. It’s the textbook definition of supply and demand: Supply is greatly reduced, so prices skyrocket.

Manufacturers are having trouble obtaining supplies of semiconductors, which delays production and delivery and, in turn, drives up prices for consumers. Lockdown living didn’t help, as carmakers cut back on microchip orders, while tech companies snatched up much higher quantities to feed an increased consumer demand for electronics.


That’s exactly the conversation being held on Twitter right now, and Paraqeet helps to make sense of it. We started by using the search terms “microchip” and “shortage.” / read full post