MQ MENTAL HEALTH RESEARCH / nurture campaign reset
MQ's nurture campaign needed a reset. Why? Because its U.K. audiences weren't quite grasping one key insight: Lack of funding for mental health research is the root cause of issues with mental health treatment options. This wasn't necessarily new information, but it was the first time MQ was putting it out there so bluntly.
We tackled this request head on with a YouTube video, display ads and a variety of Facebook ads that shepherded people to a custom landing page, which talked more about underfunding and asked for donations.
