MQ MENTAL HEALTH RESEARCH / fundraising explainer video
U.K.-based MQ Mental Health Research strives to better understand mental illness through research, with hope of someday preventing it altogether. That research can only happen through donations. But we discovered a gap in the organization's user journey: MQ isn’t clearly explaining how it operates. That matters because people won't donate if they don't know where their money is going. So, we developed this explainer video to educate newer target audiences about what MQ does and how it uses donations.