ERICA REED / copywriter

HEALTHY ME PA / health care heroes advocacy

By spring 2021, consumers (and politicians) were experiencing serious COVID-19 fatigue and just wanted to get back to "normal" life. But hospitals and health care workers didn't have that luxury — they were still hard at work. Our job was to get people to back the $650 million Health Care Heroes & Public Health Preparedness Act, which would improve public health by supporting health care heroes and giving hospitals much-needed funding. This is the video that kicked things off.